Our rich product portfolio entails kurtis for contemporary ethnic wear (Ira), premium fusion wear (Ekaa) and premium occasion wear (Tag9). Our comprehensive ensemble also comprises of ready-to-wear Pret-wear designer dresses as part of our ‘season collection’. Our top-of-the-line in-house design team launches these Pret wear collections every season, much to the delight of our discerning clientele. Additionally, our popular collection of trendy western wear includes tops, tunics, bottoms, yoga pants and leggings.

Always being abreast of the times, we have also started manufacturing 3-ply masks on our fully automated machines as well as Personal Protective Equipment (PPE) kits during the course of the Covid-19 pandemic.

The company has gone through a sea of corporatizations spearheaded by the youthful, millenial management to evolve as a top-brand today. More than three decades of experience in the textiles business has given the company the strength to source at highly competitive price points and position itself as a market leader vis-à-vis the latest trends and fashion. We have been successful in continually widening the product basket and increasing the wallet share amongst women’s spending within the targeted age groups. Our ability to adapt to the changing times and agile infrastructure equipped to manufacture a wide range of products has proved to be the cornerstones of our success story.

The strength of this business lies in the constant path-breaking R&D vis-à-vis both the product range and sourcing the raw materials. Every year, a myriad of design-shade combinations are introduced in light wool, polyester wool and wool, polyester viscose as well as polyester cotton fabrics.